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Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
Losing your biggest customer Author: Cathy Goodwin, Ph.D.
Q: I was moving to my dream with my own business when -- wham! I lost my largest customer. I'm hurting, both emotionally and financially. What now?
A. I'm convinced that every dream includes a certain amount of nightmare. Owning a business gives you freedom but you have to spend time marketing. To get benefits and a steady income, you have to accept key elements of corporate culture. If entrepreneurship is your dream, you have to remind yourself, "I'm free! I want this!" as you write a check for taxes or health insurance or deal with slumps and hassles.
By way of analogy, think about life as a homeowner. As you write a big check to the electrician or wonder why it's easier to find a cardiologist than a handyman, you keep telling yourself, "But I OWN this place! This is my dream."
Often self-help books are set up to predict a "happily ever after" for those who find their dream. If your dream is a business, it's still a business. Experienced entrepreneurs warn, "Keep marketing all the time -- even when you have all the business you need. It could go away."
If it helps, you can think of the experience as a career winter. Acknowledge and mourn your loss. But to keep going, you have to develop a marketing plan and a financial plan to manage the blips of business ownereship.
We can take a lesson from commissioned salespeople. Back when I was an academic, a colleague and I conducted research on the way salespeople handle loss of a major account. One account might yield as much as a third or a half of the salesperson's income, or the salesperson might have spent several months pursuing an account that went to a competitor.
We interviewed many successful, experienced salespeople, who worked in a big ticket, high-risk, big commission environment. Whether they had sold to an account for several years, or spent many months putting a proposal together, they often came to view customers as friends. And when they lost a sale or an account, they were hurt emotionally as well as financially.
Successful sales reps deal with sales loss by "getting back on the horse." As one woman said, "It's like if you're dumped by a boyfriend, get a date with a terrific guy."
In business, if you're hitting a slump, step up up your marketing. Make calls, arrange speaking engagements, write, work on your website, and intensify your networking activity.
Some coaches also would encourage you to clear clutter, but I leave that to you. When I clear clutter, I just have trouble finding things the next day. I do recommend exercise to loosen your thoughts and give you energy. And I tell all my clients, "Take time to have fun every day."
Bottom line: You are moving to a dream. You may have to adjust your road map -- and if you've never drawn one, thank your departing customer for a wake-up call. Next time you'll be ready and you'll have a plan that calls for diversifying your customer
Cathy Goodwin, Ph.D., is an author, speaker and career coach for mid-career, midlife professionals who want to make a fast move to career freedom. Visit her site http://www.movinglady.com and subscribe to her ezine http://www.movinglady.com/subscribe.html . Email cathy@movinglady.com or call 505-534-4294.
