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Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
How to Market to Introverts (you know, the ones with the money) Author: Nancy R. Fenn
Statistics indicate that introverts make up 10-30% of the general population but as IQ increases, the proportion of introverts rises dramatically. Since there is a correlation between intelligence and income, you target more introverts as buying power rises. The greater the price of the product or service you are marketing, the greater the chance you are selling to an introvert. It pays to understand your audience.
There are some critical differences in the way introverts initiate consumer dialogue, process information, make decisions and put their decisions into dollars and cents.
1. Introverts are territorial. This includes their personal space.
Introverts don't like interruptions, uninvited visits or phone calls. What's new about that? you may be asking. No one likes telemarketers. But here's the difference that you need to know. Whereas extroverts will huff, puff, hit the high blood pressure button, yell, take a drink or hit somebody, they do answer the phone. Introverts get an unlisted number, a fancy answering machine and they turn the ringer off. Also they have no qualms whatsoever about hanging up on you or closing the door in your face. This is the reasoning: if you are rude enough to invade their private space, you are sub human and they treat you that way. Jackie Kennedy was an introvert who hit photographers with her purse when they got too close to her.
2. Introverts love to read.
See that person over there on the cruise reading the small print on the cereal box? That's an introvert. See that woman across the aisle there, actually reading the inflight magazine? That, too, is an introvert. Whoever thought about putting advertisements in elevators and inside toilet doors had introverts in mind. Well ... it's better than having to talk to the other people in the elevator!!
3. Introverts, despite appearances, are not shy and they are frequently not braindead just because they don't say anything while you are talking to them.
Never assume you have reached your introverted audience just because you have talked to them. As you leave (and make it quick), put a fact sheet on their desk and tell them you would like to hear from them in a few days if they have any thoughts or interest.
4. Introverts are not impressed by personality.
Having none ourselves, except the one we drag out on State Occasions :-) we do not put any value on yours. Please don't be cute, peppy, positive, enthusiastic or motivating. Instead, be polite, know your stuff, get to the point, leave written material and invite a response at a later date.
5. The assumptions, guiding principles, underlying beliefs and expectations of introverts are so different from the extroverted majority that you may not even realize you have a bad map to the territory. May I give you a few examples?
A client of mine recently complained that her husband was impressed with a woman we'll call Monrovia because she hung out with movie stars and threw their names around. My client posed the question, "Why is he impressed with that? We don't even know these people." She was quite serious.
A young man was having trouble with his career and had failed again to establish a permanent position for himself as a commnity college professor despite talent and dedication. A peppy extrovert suggested that he make the best of it. "At least tell people you got a better offer but it won't materialize for a few more months. Do a little window dressing. That way you won't feel like such a loser." His reply: "That's ridiculous. I am very disappointed and what other people think about it makes no difference at all."
6. Introverts hate being rushed.
This means N O H Y P E. Never. Not ever. No hype.
Not only does it not work, it is exhausting to introverts because we give energy while extroverts take energy. As every introvert in the world is only too aware, people who use hype suck more energy than should be legally possible in 52 states.
7. Introverts are greatly afraid of making mistakes in public and of humiliation in public during a learning period.
If you have a new product or service for them to try, make sure they will be able to do this in private. Give clear instructions and a demonstration. Then leave it with them and go!
A brilliant introvert I know has many interests and hobbies beyond her career as an attorney. She is an intense amateur astrologer. As a result of her interest in astrology, she became curious about astronomy and the Night Sky. Her daughter surprised her on her birthday with a gift basket that contained a Night Sky map, a flashlight covered with red cellophane, several printouts about the mythology of the constellations and suggested that take their chairs up on the roof to get at it.
Bad idea. The woman couldn't figure out how to relate the scale of the map to the stars in the sky and became absolutely speechless with mortification and humiliation because of the presence of a third party as well. Sound ridiculous?
Not to your favorite introvert.
8. Introverts hate small talk.
If you would like to make an excellent first impression, be polite and come quickly to the point. Above all, don't ask personal questions and by that I mean things you think don't matter such as how many children I have or what work my husband does.
9. Introverts hate phones and especially cell phones.
Don't expect a return phone call. We figure, why bother someone when we can dash off a note, leave a message on an answering machine or click off an email.
Above all else, do not use your cell phone in our presence. Introverts are hysterically vexed by what we consider this ultimate rudeness. If you want me to give it you straight, we also think you are pathetic because you can't be alone for a moment with yourself.
