Sign up for his newsletter and get one of Rick's ebooks for free!
Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
Marketing to Women Online Author: RO,MAN BODNARCHUK
Between Us Girls
SuperWoman Syndrome is alive and well in the 21st century. And to assist with their never-ending “to-do” lists in their multi-role lives, women are turning to the Internet en masse. Big brands are realizing that women are online and are now using the Internet, among other digital tools, to develop strong brand relationships with this powerful consumer group.
Got your attention? As a marketer, you should check this out:
Women are multi-tasking “achievers” and they are forever seeking new ways to complete their multitude of household management tasks at a record pace. As a result, they have embraced the Internet for its convenience for researching products, for communication, for shopping, for advice, for information and for entertainment. If only husbands were this useful around the house!
With traditional media becoming too fragmented and too mass, smart marketers are using creative and compelling digital marketing campaigns to captivate women in the digital space. And the women are loving it - developing actual “relationships” with brands that “speak to” them (see last month’s article on Experiential Marketing) online.
WOW! How do you do this, you ask? Well, consider the different consumption habits of the Internet by gender. Whereas men use the Internet as a quick-reference tool, women use the Internet to do what they do best – communicate. The result of this gender difference, is an opportunity for marketers to develop a powerful long-term “committed relationship” with women online.
More than Just Girltalk
Want to start a conversation with your female target group? Consider these truly interactive media tools as a part of your marketing mix:
Newsletters
A strategically written newsletter, sent to your database in regular timely increments, is a wonderful way to stay top-of-mind with your database. Make sure you use an experienced digital copywriter for compelling “call-to-action” content and an experienced graphic designer for a polished professional look. Also, make sure there are links to your websites and ways for the women to respond to you, if they wish.
Contests & Promotions
As with offline contests and promotions, online contests and promotions are meant to build your database or to provide you with short-term sales gains. Women are statistically more apt to respond to contests, making online contest campaigns great tools for increasing databases. Include a viral component to let your database build your leads list for you!
Blogs
Blogs are an online bulletin-board, of sorts, that sits on your website and is populated with content from your consumers. Since anyone can post anything, it is a potentially dangerous situation, but if you have a glowing reputation with your consumers, let them communicate with each other about your brand, via a blog. The advantage of a blog is continually fresh content for your site, posted by actual users of your brand; this encourages higher visitation to your site than with just static content.
Testimonials Page on Your Website
Similar to blogs, but you have much more control, if you are working with a female demographic you should consider a testimonials page to your website. Women just LOVE to give advice, so let them submit, via email, their advice for your brand community to see. You might think that you will get inundated with emails from your database, but N5R has found that only about 1% of subscribers actually respond.
Women are a unique and wonderful consumer group. They have purchasing power of up to 80% of the household buys. And the brands that are successful marketing to women online are the ones that understand how to communicate interactively with the female demographic.
-------------------
Roman Bodnarchuk is the Chairman and CEO of N5R Inc, the leading relationship marketing firm for global brands whose clients include Proctor and Gamble, Johnson and Johnson, Abbott Laboratory, Apple, Microsoft, Hershey's, Hilton, Sears, Staples, Intrawest, TD Waterhouse, Nissan and Ford etc. An internationally acclaimed business speaker, lives in Toronto but travels around the world educating clients on how to use the latest marketing technologies to build better customer relations. For more information, please visit http://www.n5r.com or call 416-920-9382
