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Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
What My Teenagers Taught Me About Marketing "Stuff" Author: Charlie Cook
My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; "Stuff" or "Nothing". I'd have to pepper him with questions to learn any more.
With my daughter, I could hardly get a word in edgewise. She's a great storyteller, but she wanted to tell me everything about everyone. Neither of them were really giving me what I wanted.
If these had been sales calls and I'd been a business prospect instead of a devoted parent, I'd have ended the conversation or walked away. I'd have thought, "Great people, but they don't understand my point of view or my problems."
Does your marketing turn prospects off with too little or too much information?
Do you approach your marketing from your customers' point of view?
Is your marketing generating the leads you need to grow your business?
If a prospect asked you what you do, you'd n.ever respond by just saying "Stuff". But what do you say? Do you tell them that you're in advertising, or that you are a lawyer, accountant, designer, entrepreneur, franchise consultant, realtor, trainer, or software developer? Statements like this don't start a conversation fully explain what you do or how a prospect could benefit from your products or services. These one or two word answers are the equivalent of your teenager telling you they've been doing "Stuff".
Don't make your prospects play "20 Questions" with you to understand your business. Give them a clear, succinct marketing message that describes how you can help them and why they need you.
Once you've got their attention with your marketing message, follow it up with the information they need, a clarification of the problems you solve, the solutions you provide and a reason to contact you. Make it easy for your prospects to get what they want from your marketing materials, whether you use ads, brochures, a web site or other media.
- Define your prospects' most common concerns and the problems they want resolved.
- Present the solutions your provide in the context of these problems.
- Explain why they need you, from their point of view.
- Anticipate and answer their questions.
I was on the phone with Marilyn, who wanted to know what her firm could do to spread the word and get more clients. Last year they made over a million dollars, but so far this year they haven't gotten the number of inquires they need to continue to grow the company. What's getting in the way?
While I was talking with Marilyn, I typed her firm's URL into my web browser to take a look at the way they are promoting themselves. I had two reactions when her site came up in my browser. One, it was very attractive and professionally done. Two, after looking at it for a few minutes, I had no idea what the company actually did, who they helped or how.
There was a lot of information on the site, but it wasn't telling me what I needed to know. It took me another ten minutes and a number of questions to find out what her small business software development and computer-networking firm did.
Your prospects don't have the motivation of a parent talking to a teenager. If its hard for your prospects to figure out whether or not you can help them from your marketing materials, they're gone. Don't expect them to decipher unclear copy or hunt through your web site to find the information they need.
The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com