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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 

 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 

 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 

 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 

 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 

 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 
 

It works! Knock-Their-Socks-Off, Wildly Effective Advertising
Author: Linda Caroll

Have you ever noticed that most ads suck?

For example, you probably saw and heard about 400-600 ads yesterday. How many of them do you even remember?

Why do most ads suck? Because marketers and advertisers follow trends. If everyone's doing it, it must be right.

Tsk, tsk. I can just hear my mother saying; "And if your friends jumped off the bridge..."

Let's take "targeting" as a good example. We all know that targeted ads are better than untargeted ads, right?

Health4her.com disagrees. According to a Clickz.com release, Health4her.com president Louis Silberman finds untargeted advertising to be MUCH more cost effective.

We humans learn and remember through repetition. Targeted ads aren't pocket change to repeat.

Targeting also assumes we all live and shop in a vacuum.

Are we all hermits with no loved ones, family, friends or co-workers to tell us about something they have seen that's right up our alley? What a sad assumption!

What about value for the dollar? If a targeted ad costs twice as much, is it twice as effective? Not usually. Usually, the ad will still suck.

So, why DO most ads suck?
Because they fail to knock anyone's socks off. They're boring. They look and sound like ads.

Tatiana Velitchkov, owner of traffic-slam advertising sites Guaranteed-Hits.com and Guaranteed-Hits.net agrees.

"To get orders, you must be without hype" she cautions. "The ad must be appealing to get results."

The true secret of great advertising is to create an ad that will knock someone's socks off. Impress someone. Anyone! When you win the heart, the head will follow.

Send that message to as many people as you can afford to reach. Over and over again. Repetition, remember?

If your ad is good, REALLY good, word of mouth will take it from there.

Remember that old Breck ad, where the girl with the gorgeous hair says "I told two friends, and they told two friends, and THEY told two friends..."

That, in a nutshell, is the essence of advertising.

Of course, you don't have to believe a word of it. Go right ahead, jump off the bridge, nevermind what mother said.

If your ad sucks, you can target all you want - you're still going to miss the boat.








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Linda Caroll is a marketing consultant, writer, ghost writer, guest writer, columnist & website designer. She has two actresses as clients, a client in the Forbes Top50, has been quoted in The New York Times and has been published both offline and online. You can contact Linda at WebsiteMagic.tv & LindaCaroll.com

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