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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 


 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 


 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 


 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 


 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 


 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 


Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 


Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 

 

Developing A Media Kit Built To Sell
Author: Karon Thackston

http://www.ktamarketing.com

When trying to sell advertising (in your ezine, on your site or for other applications) you’ll often get the response, “Send me your media kit and I’ll look it over.” That sentence usually strikes a note of anxiety in most small business owners. I think the reason is because many don’t understand what a media kit is or what it should offer.

Media kits that advance your sales offer certain components designed to give a clear picture of the benefits oft advertising with you. It paints a picture of what the prospective customer will receive and how the customer will expand his/her customer base due to exposure to your subscribers or site visitors.

A media kit usually contains the following:

Stats page
Press release or advertisement copy
Business card
Company profile
Photos or samples
Testimonials from customers
Cover letter
All enclosed in a folder (unless it's an online media kit)

Let’s take a look at each component and how they help to build an impressive image of your advertising offer.

Stats Page

Consider the questions you would have if purchasing advertising from others. You would most likely want to know the circulations of an ezine, or the number of hits or page views a site receives. You would be curious as to how many new subscribers or visitors they receive monthly. You would want information on the target audience this outlet reaches (including ages, sex, occupation and education level). Finally, you’d want to know the cost of the available advertisements.

Laying out all this information in an easy-to-read style will allow your prospects to view, at a glance, the pertinent information they need to make a decision.

Press Release

A press release or advertisement copy (called a tear sheet) is generally included in order to show the customer that you are actively promoting your publication or site. Media/advertising buyers understand that a business which continually increases its circulation or page views is more likely to provide good results.

Make sure your release or tear sheet is recent. It won’t make much of an impression to send outdated material.

Business Card

Yes, your contact information may be on your site, or you might have provided it to the customer via email or phone. However, including a business card is a simple courtesy that prevents the customer from having to look for your information. For online media kits simply provide a link to your contact information. The key is to make contacting you and placing orders simple.

Company Profile

This document should include a brief company history along with other more recent news about your business. Growth ratios, estimated sales figures, percentages of circulation increase over the last several months, etc. can all be included to show the advertisers that your business is a good investment for his/her advertising dollars. The profile should be approximately 2 pages in length.

Photos or Samples

Everyone likes to see what they are purchasing. Providing a sample issue of your ezine or a few photos (screen shots) of your Web site displaying banner ads, etc. is a good visual motivator. It also allows the advertiser to experience your product first hand.

Testimonials From Customers

Showing the end results from other’s advertising experiences will make quite an impact on your customers. When they see that current customers are getting excellent results from their ads, you demonstrate the effectiveness of your offer. If you don’t have any testimonials, ask your current clients for some. Suggest that they include the length of time they’ve advertised with you and what their average results have been.

Cover Letter

If you’ll be mailing paper media kits, be sure to include a cover letter. Thank the prospect for their interest and make specific references as to how your publication/site has provided success for others in related industries.

All Enclosed In A Folder

A professional presentation is vital. Unfortunately, I’ve seen far too many “cheap” looking media kits. They were simply printed on standard copier paper (or worse yet… were photo copies of originals), stapled or paper clipped together and shoved into an envelope. That approach won’t convince anyone to purchase from you.

Print all your materials as originals onto laser (or better quality) paper. Place them neatly in a heavyweight, pocketed folder.

For online kits, create a downloadable pdf document in Adobe. This will allow your visitors to quickly get your information in a convenient form that is readable by both Mac and PC.

Remember… these prospects don’t know you. They are trying to make a decision, and the only thing they have to base that decision on is what you offer them. Make sure professionalism is a primary consideration in everything you do.

Once your complete media kit is professionally prepared, it will offer your potential clients all the information they need to see why your advertising offer is one that will be well worth the money!








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Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at BusinessEssentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com

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