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Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
Case In Point: Getting 24% ROI On Email Campaigns Author: Karon Thackston
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad project, including how she consistently earns 24% in profits.
KARON: Hi Diane! Thanks for letting me bend your ear a bit.
DIANE: No problem, Karon. Anytime :)
KARON: This last promotion paid off immediately for you. I know, because you emailed me right after its launch to tell me what wonderful success you’d had. Let me ask you about what you did, OK?
DIANE: Sure! What would you like to know?
KARON: What product were you promoting?
DIANE: MarketersDream.com. It offers guaranteed traffic (and let me say that it is truly targeted) for Web sites.
KARON: Sounds very interesting! So, was this an initial launch?
DIANE: Yes.
KARON: And what audience were you trying to reach?
DIANE: Online business owners and entrepreneurs who have products/services for sale.
KARON: What mediums did you choose to reach this audience?
DIANE: Only ezine solo ads. That’s it!
KARON: How could you be sure you would reach those you wanted to reach?
DIANE: Prior use -- I have my small "secret" list of proven lists .... plus my own. :o)
KARON: Now, I can’t let you get away with that, Diane! Come on… fess up!
DIANE: OK, OK ... I will divulge a couple --- can't reveal all my secrets, though. :o)
Bob Silber's Web Head Central News www.whcnews.com/ezineads.html
KARON: And these work for you over and over again?
DIANE: Oh yes!!
KARON: How many ads did you run?
DIANE: Nine total.
KARON: What total circulation did you reach?
DIANE: Over 200,000.
KARON: And how much did the total campaign cost you?
DIANE: The total cost of all ezine solos was approximately 0.
KARON: That’s a pretty hefty sum, Diane! You must have been very sure this would work.
DIANE: Well, it has worked before on other products over and over again, so I had no doubts that it would pull for me again.
KARON: OK… we have the general info, but now let’s get to the “how” and “why” questions. How did you track the results?
DIANE: I used a Lightning Track script.
NOTE: This is a heavy-duty script that requires some high-end system requirements. If you do not have the programming experience to use Lightning Track, you might also do a search on your favorite engine for “free ad tracking system” or the like.
KARON: How much did you make from this promotion?
DIANE: Approximately 00.
KARON: WOW! That’s about 24% ROI, Diane. That’s great!!
DIANE: Yeah… I was pretty pleased.
KARON: Are these “typical" results? I mean, you said you do this consistently, but is the ROI always around 24% or higher?
DIANE: While this was typical, the results were a little higher than I expected.
KARON: Now, tell me about the copy you used.
DIANE: I’ll do better than that… I’ll SHOW it to you:
SUBJECT: In 5 Minutes Time Your Traffic Will Increase By 50% Minimum!
Hello, !
If we told you that we can guarantee to deliver 'real' potential customers to your website who are interested in YOUR content, would you be interested?
OF COURSE!! THEN READ ON ....
A Traffic source more Powerful than ANY other promotion method! Join NOW to increase YOUR traffic by at least 50%! 1,000 to 100,000 BONUS Visitors awarded Monthly!
-----------------------------------------------
"Great, Brilliant, Amazing! I have used your paid advertising option 4 times now and this is my 5th. I am converting around 20% of ALL the visitors you send me which is adding HUNDREDS to my downline!"
Hanna Adams
Newbie On The Net
-----------------------------------------------
Having your site displayed in our network is one of the most powerful methods of advertising available on the internet today.
Now you do not have to hope that someone will click through your banner advertising (banner ads generally produce less than a one quarter of one percent click through rate), you do not have to annoy people with pop-up windows, and you get to show your entire site to each and every person instead of only a small advertisement.
LIMITED TIME SPECIAL PROMOTION!
For all the details visit...
www.marketersdream.com AOL LINK
KARON: Do you feel there was a "defining" factor in this campaign, or was it a mix of elements that brought such success?
DIANE: Oh, there was no one defining factor --- definitely a mixture: advertising in successful ezines, site sales copy, ad copy, and bonuses.
KARON: So, why did this work? In other words, what can WE look for in a list/ezine to help us know that we'll get good response?
DIANE: If the ezine is very responsive and their advertising does well, they will always have testimonials. Make sure you look for those --- most should have a way to contact the advertiser that submitted the testimonial (email or URL).
Also, as strange as this sounds, your best and most responsive ezines will have a wait --- this means their advertising is highly sought after and in demand. It's a definite good sign.
Those 2 things are good indicators, but are not foolproof. The only way you can truly tell is to test them. You have to test them several times --- just because the first ad doesn't pull well doesn't mean it's a bad list or ezine. It could've been your ad or your product. Testing ezine solos can get costly, but it's the only way you'll find the lists that work for you and your product.
Just because they work for me, doesn't mean they'll work for you. :o)
KARON: Great advice, Diane. I know it seems like we hear that a lot, but testing IS the one true way to know for sure.
DIANE: It's the only way. Some ezines pull better if you give the subscribers a freebie eBook or report (which just further advertises your product or service). Some work best if you offer a special deal just for their subscribers. You just have to "test the waters."
KARON: I agree 100%, Diane. Thanks so much for your time, and the valuable information.
FINALLY! The 1st copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy AND gives you the LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! www.copywritingcourse.com or http://www.ktamarketing.com
