Sign up for his newsletter and get one of Rick's ebooks for free!
Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
Case In Point: Getting Your List To Respond Author: Karon Thackston
We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we’d all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has some great information to share regarding his last mailing that we can all learn from.
KARON: Hi Ryan! Thanks for your time.
RYAN: Anytime, Karon.
KARON: I know you have several lists. How many subscribers do you have right now?
RYAN: I have about 2000 on my main newsletter list and another 3000 subscribers to my lead generating courses and ebook downloads from my OptInAutomator.com and PopUpRotator.com sites.
KARON: The last time you mailed out an issue featuring a product or service, what was the offer, and what kind of response did you get?
RYAN: I sent out a recommendation for Alex Sampson's new ebook, "Grilling the Net Gurus,” and a little more than 11% of the people on my list *purchased* the product. Note that that's an 11% purchase rate, not click-through rate, which still amazes me. And in case you were wondering, my click-through rate was over 20%.
KARON: Wow! That’s great, Ryan! What’s your secret?
RYAN: I have Alex to thank for the high sales conversion rate. His sales letter really does its job, not to mention the fact that the product itself is a winner and way under priced. As for the high click-through rate, I credit that to a couple of things.
KARON: Like what?
RYAN: Well, I strive to fill my newsletter with quality information so that my subscribers look forward to seeing my name in their inbox. (And many have told me that this is the case.)
KARON: Yeah, that makes sense. What else?
RYAN: I send out very few mailings, never more than 3 or 4 a month, and so I don't overload my subscriber's inboxes with junk, which gets them in the habit of deleting my emails. (That, by the way, is not something you want to condition your subscribers to do.)
KARON: So less is more. All right… what else?
RYAN: The email itself was well written (if I do say so myself) and it included important elements such as a price increase deadline and a definite call to action. One thing I did not try to do, however, was to sell the product in that email. (I knew Alex's site could take care of that part.) My goal was to peak their curiosity so much that they were literally forced to click the link as soon as they saw it.
KARON: So more like dangling a carrot instead of shoving something down their throats. Now you said you got a 20% click through rate. Is this a typical response?
RYAN: I wish I could say that I received a 20+% click-through rate and an over 10% sales rate every time I sent out a mailing, but that simply wouldn't be true. Average for me is around 5-10% click through and 3-4% sales rate.
KARON: How do you account for the difference?
RYAN: There are so many elements that go into a successful email marketing campaign, and when everything lines up (like it did during my last campaign) the results are beautiful, but even when a few elements don't work out like they should it's still possible to have a successful campaign.
KARON: Now let me ask you this all-important question. Do you feel your readers are responding to YOU, to the offer or both?
RYAN: Definitely both... It doesn't matter how great your relationship with your subscribers is, if you pitch them junk they're not going to buy, and you're going to lose their trust. That's why I only send out offers for products that I've personally used and can recommend. As far as I'm concerned it's the only way to go.
KARON: I completely agree, Ryan. If you shove every affiliate offer you come across down your reader’s throats just to make a buck, your success will be short lived. You have to be honest.
RYAN: That’s right… but once you've picked a great product or service to plug to your subscribers, having a rapport built with them certainly doesn't hurt. I've had subscribers email me time and time again telling me how they look forward to my emails because I always provide something useful. That's exactly the kind of things I love to hear, because it means that when I send an offer to that person, they don't even have to think about whether or not they're going to read it. They see that it's from me and they're already conditioned to open the email. As a newsletter publisher, my primary goal is to get all of my subscribers conditioned in this manner.
KARON: I agree, again! So give us your own personal list, Ryan. What is the #1 Do and the #1 Don't when building a responsive list?
RYAN: DO provide valuable content outside of the offers so that your readers look forward to receiving your emails. DON'T send out an offer every single day. I'm subscribed to some ezines that do this, and all I do is delete them every time they pop-up in my inbox.
KARON: Me, too!
RYAN: Well, I'm not going to name the ezine, but in one case I'm so conditioned to deleting this person's emails that I've accidentally deleted the ezine itself when it was delivered. It just got lost in the sea of worthless offers and "opportunity" announcements.
KARON: Excellent information, Ryan. Thanks so very much.
If you’d like to subscribe to Ryan’s ezine “Site Sightings,” be sure to visit http://www.SiteSightings.com.
Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Visit her site at http://www.ktamarketing.com today, or learn to write your own powerful copy at http://www.copywritingcourse.com.
Which words make *your* customers buy? Let Karon show you. Boost your profits by learning to write strategically created copy that hits a nerve and makes the sale. Boost your search engine rankings, too! 3 FREE bonuses with your purchase. Learn more now at http://www.copywritingcourse.com
