Category - Selling Skills

Course 7 - Launching Your High

Impact Marketing Campaign

Summary:  A small marketing budget doesn't mean you can't meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company's image, and build your bottom line.

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Pre-Assignment Review

To begin, participants will review their pre-assignment in small groups.

Defining Marketing

Next, participants will explore the definition of marketing and other key terms.

Recognizing Trends

This session will focus on how to determine whether an idea is a trend or a fad.

Market Research

Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.

Strategies for Success

Next, participants will look at 90 marketing strategies. They will identify what they could be doing to make their marketing more successful.

Mission Statements

The first half of the workshop will conclude with a discussion on mission statements.

Brochures

During this session, participants will critique brochures and develop some guidelines to take back to the office.

	Hire Rick Saldan's Motivational Magic to Energize Your Conference or Special Event! Rick says, With perseverance, drive, and vision, you can achieve what once seemed impossible. I encourage you to strive toward your vision for a new future -- one that energizes your gifts, your passions and your untapped hidden potential! Rick's ideas, messages, strategies, and first-hand stories of overcoming adversity against all the odds will inspire your people. They become enthused, excited, and committed to take massive action that impacts your bottom line. Your return on investment is powerful.   Rick is a unique motivational speaker and  seminar leader that combines comedy, theatrical illusions and extensive audience interaction with inspirational presentations. He creates a powerful and enjoyable  learning experience, guaranteeing to make your conference or special event an outstanding success!   Contact Rick Today!

Some of Rick's Motivational Milestones:
		Earned the Triple Crown Award with Toastmasters International in January, 2018.   Served as Director Area E-51, District 38, 2017-18
		Earned the Advanced Communicator Gold with Toastmasters International in January, 2018.
		Graduated from the Dale Carnegie Sales Course Instructor program and the Dale Carnegie Basic Instructor Course in August, 2002.
		Earned the Certified Speaking Professional designation with the National Speakers Association in July, 2001.
		Graduated from the Accelerated Freefall Course and became a licensed parachutist and skydiver in August, 1998.
		Earned the Microsoft Certified Professional designation in July, 1997.
		Graduated from Marine Corps Recruit Depot, Parris Island and earned the title of United States Marine in May, 1992.
Some of Rick's Delighted Clients:
		We brought Rick in to be our speaker for our annual conference program for all of our regional sales managers throughout the country. This is a hard-nosed group who have seen it all, yet Rick engaged them with finesse. He challenged them and inspired them. Rick is an exceptionally talented individual who I highly recommend.   John Erard, Director of Sales & Marketing Lord, Abbett & Co. Investment Managers
		Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.   Thomas Mulhern Frontier Communications
		We were delighted with the training and instruction provided by Rick Saldan on a variety of courses and seminars. He has proven himself to be a very capable instructor, who adapts quickly to challenging situations. He interacted very effectively with our civilian and military personnel. Looking forward to his upcoming sessions.   Michael McGregor, Naval Surface Warfare Center
		We hired Rick to provide two completely different presentations to our sales force and our customer service teams. Both events were lively, dynamic and exciting. We loved how he combined stage magic with his unique insights in both of these specialties. We were all very impressed with his highly creative programs. We loved his passion and enthusiasm as a business speaker. Still trying to figure out how he knew where we hid his paycheck. Totally impossible. More impressive than when Kreskin did that! Richard Rediker, Founder Rediker Software
		Rick's presentation is thoroughly inspiring, entertaining and wonderful! Elizabeth O'Keeffe Random House Publishing
		You can rely on Rick Saldan for any project you get him involved in. Rick will delight your customers, and deliver beyond your expectations. An organization who chooses to bring Rick on board will be lucky to have him, and more successful for having made the decision.   Fred Walker, Dale Carnegie Lead Instructor
		Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor. Timothy K. Lynch Office of Fleet Management City of Philadelphia
		Thank you for your awesome presentation. I know that all of my teams loved the program. I love your message and your delivery. I hope that you can spread even more magic throughout the world! Gene McNaughton Vice President of Sales Tony Robbins & Associates
		Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic! Dennis Slaughter Credit Suisse First Boston
		Rick, this letter comes to you with thanks from Prime Bank and all the employees who participated in the training sessions held in our bank and conducted by you. Everyone in attendance has stated what a thorough and enjoyable learning course it was. Michael J. Sexton, Vice President/Controller Prime Bank
		Your training was enjoyable, informative and very useful in helping us to solve some of the day-to-day challenges we encounter at Stockard Shipping. You were very concerned about meeting our particular needs, and tailored your instruction to cover those specific goals that we have had in our office routine. Looking forward to working with you in the future! Frank Signorello Vice President, Sales Stockard Shipping & Terminal Corporation
		You tailored each class to fit the varying needs of the students but also managed to cover topics in your class plan. You maintained your composure and sense of humor in the face of numerous questions and demands. Patricia J. Kosek The Glenmede Trust Company
		I personally commend Mr. Rick Saldan as he has served to be an outstanding, dedicated and loyal individual and a definite asset to our organization and our community. Larry Kovnat Greater Philadelphia Chamber of Commerce
		Rick has given of his time, energy and talents to all kinds; from the needy elderly to convicts, from terminally ill patients to runaways. He has strengthened and edified the lives of many. Captain Ross Schwalm, United States Marine Corps
		The oohs and ahhs could be heard for miles as magician and motivational speaker Rick Saldan taught students at the Clarence B. Lamb School how to be possibility thinkers. Dana Forde The New Egypt Press

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