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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 

 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 

 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 

 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 

 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 

 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 
 

Why Your Newsletter Must Get A Personality Today!
Author: Michael Green

Newsletters are becoming ever more popular. Not surprising – since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners.

IT’S A CROWDED WORLD OUT THERE. But the Internet and Email (as well as lower print production costs) have meant that the number of newsletter Titles is growing at breakneck speed!

And with new Titles being published by the hour - covering just about every subject under the sun - the market is getting pretty jam-packed out there.

So how are you going to ensure that your newsletter doesn’t get crowded-out? How will you guarantee that your publication gains and develops a truly loyal readership, when they could so easily be distracted by your competitors’ newsletter offerings?

The answer?

YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF "NEWSLETTER PERSONALITY".

Or to put it more accurately, you actually need to allow your own personality the space to shine through and dominate your written publication.

You see, when somebody meets you face-to-face they are quickly presented with (and pick up on) your personality traits and this makes you instantly memorable. Even when you have a conversation on the phone, you naturally give over a whole range of characteristics that mean that you’ll likely be remembered in the future.

But once you’re in writing, particularly if it’s in the form of a plain text email, then you’ve got to fight harder to have your personality shine through.

And the stakes couldn’t be higher. If you fail to impress your readers, then they will quickly forget all about you and move onto your competition. But the *best* way to distinguish yourself is to let your personality leap at the reader, right off the page or screen!

Now many newsletter editors face a problem that they are more accustomed to writing somber business documents than publishing a lively and memorable read.

HERE IS A TIP TO HELP YOU GET YOUR "NEWSLETTER PERSONALITY" RIGHT OUT THERE.

Think about your favorite newspaper. Maybe it’s the New York Times, USA Today or some local paper that you buy weekly. Somewhere in that paper there will be a columnist that you probably turn to and read week-in week-out. Why? Because you feel you know the characteristics of the writer. You understand where they’re coming from, on a whole range of issues. You either empathize with their views or read the column because it makes you angry and you enjoy the controversy.

No matter. What that journalist has achieved is to make their own personality leap from the paper. And you need to emulate precisely that approach in your entire newsletter!

HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.

If you don’t do it already, start telling your readership a little bit about yourself. People like to feel they know you and understand where you’re coming from. Here are some handy pointers. Just pull out and use the ones that best apply for your own newsletter readership.

- ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM. People automatically start to think they know you and build a picture just from a place name, State or Country. You may not have been there for years, but it’ll start to build an image picture in your readers’ minds!

- ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A BIT OF A JOKER.
Humor can work wonders, but if you’re not a natural funny man (or woman) then don’t try and fake it. Just beyourself.

- BE FORTHRIGHT ABOUT YOUR VIEWS.
Don’t sit on the fence worrying about whether your readership will agree or not. Establish where you are coming from straight-away and celebrate the fact. Either your readers will agree or if they disagree, it will create some interest and soon you’ll get readers letters, etc...you get the idea.

Whether you’re new to the newsletter editing game or already established, remember that your readers have a choice. If your publication comes across as faceless and lacking in personality, the chances are your readers will jump ship, right across to the nearest competition.

Good luck,
Michael Green

© How To Corporation. All rights reserved.






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Michael Green is known as THE newsletter guru. He's created two toolkits to help YOU create your own newsletter or Ezine http://www.howtoWRITEaNEWSLETTER.com and http://www.EasyEzineToolkit.com

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