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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 

 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 

 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 

 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 

 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 

 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 
 

How To Uncover Profit-Pulling Keywords for Your Pay Per Click Campaign
Author: Kathryn O'Neill

Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.

But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.

#1) Choose Relevant Keywords

While this SEEMS obvious, you'd be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can't see it from a searcher's point of view).

So for example if you're selling an e-book on how to make money buying foreclosures, don't bid on keywords related to stock trading. Yes, these both have 'money' in common but that is a WIDE net to cast - and a huge waste of your money.

Even when you bid on a keyword - make sure the description not only fits the keyword but matches what the searcher will find when they click on your ad. Nothing ticks internet searchers off more than misleading ads.

You'll not only NOT make the sale - but you'll be making a non-customer for life, even IF they would have eventually bought your product.

#2) Choose Lots of Low-Cost Keywords

Unless you're Weight Watchers or Jenny Craig, chances are you can't afford to spend .00 on the keyword 'diet'. That's ok, you don't have to.

Think niche with your keywords and you'll find lots of low-cost related keywords - sometimes with absolutely no competition.

Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:

100 searches x 300 keywords = 30,000 searches and possible hits a month.

How do you find these low-cost keywords?

Use the keyword selection tool provided by most ppc engines to look up a main keyword. Then start from the bottom up to pick out related, low volume (less than 1000 searches a month) keywords.

Also, don't forget to use misspellings. So many people don't bid on misspellings that you can usually top positions quite cheap.

#3) Use Your Keywords In Your Title or Your Description or Both

Using your keyword in the description can double your click throughs, which means more interested prospects visiting your website.

You want the visitor to click on your link, only if they are really interested. Including your keyword in the title or description is a great way to weed out the tire-kickers from the sincere customers.

It reinforces the idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.

So those are several tips to helping you choose the right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!






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Kathryn O'Neill is chief editor for Pay Per Click Advertising.

For more pay per click tips, reviews and ppc savings, visit http://www.payperclick.homestead.com

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