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Rick Saldan is an excellent
inspirational speaker who tailored the seminar to the needs of the
individual students being instructed. This office thanks the Mayors Office
of Information Services for having such a vendor.
Timothy K. Lynch
Office of Fleet Management
City of Philadelphia
Rick has a magical approach that provides a clear and
concise message specifically designed to the needs of his
audience. Rick will provide all the motivational magic you
will ever need, propelling your organization to the next
level of greater success.
Thomas Mulhern
Frontier Communications
Rick Saldan is a compelling and absorbing motivational speaker and
magician.I have been to five of his
Motivational Magic presentations and it is amazing how he keeps our
college audiences on the edge of their seats.
A highly entertaining performer with great comedy flair. Rich content to
increase students' productivity, peak performance and motivation. If you
need an outstanding motivational speaker for colleges, Rick is definitely
one of the world's greatest speakers and magicians!
Dr. Rob Gilbert, Sport Psychologist,
Montclair State University
Rick Saldan has the wit, wisdom and sorcery of a wizard. He
has a dynamic personality, and all will enjoy his
captivating stories, comedy and magic!
Dennis Slaughter
Credit Suisse First Boston
Rick Saldan delivers a first-class show! A pro in every
sense of the word. Funny, unique, entertaining and polished.
Brian Letscher, Actor
Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.
Rick Saldan is a wonderful combination of master magician, comic
improviser and first class speaker. The audience loved his program, which
was music to our ears. If you love celebrity motivational speakers such as
Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!
Dottie Burman, President
Burtley Productions, Inc.
Rick Saldan
is an incredibly talented performer and motivational speaker with great insight. He shares many powerful
motivational messages that will enhance your life for the better!
Jack Murray, President
Dream Illusions
Rick is one of the best inspirational speakers on
the scene today. Funny, fun loving and highly energetic. If you want to
make your next event into an extraordinary one, then invite professional
speaker Rick Saldan and his amazing Motivational Magic.
Andres Lara, President
Inspiration Times Magazine
Case In Point: Get A Full-Page Magazine Ad Free Author: Karon Thackston
http://www.ktamarketing.com
As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity – and his results – with us.
KARON: Hello Roosevelt. Thank you for taking the time to give us some details about this unusual (and highly effective) marketing idea.
ROOSEVELT: Good afternoon, Karon. Certainly – always a pleasure.
KARON: Tell me about what you’re doing, and how this “package” works.
ROOSEVELT: Oh yes. It began approximately four years back. I was approached by “Woman’s Own” [a British magazine]. They inquired as to whether I would be willing to make a free offer to their readers. It sounded like an idea with potential so I devised a way to make it worth my while! The layout was to be a full-page, editorial style reader offer. After a little negotiation, it was agreed that the magazine would use the first 1/4 of the ad space to promote the free offer, and I would use the remaining 3/4 for up selling items.
KARON: So, the magazine would give you a full page of advertising space free if you would provide something free to their readers. And you received 3/4 of the spread to offer paid, up sell items as well, right?
ROOSEVELT: Yes, exactly.
KARON: Did it work?
ROOSEVELT: Yes, it did. The response was excellent. However, I had some tweaking to do to make the up sell offer more appealing.
KARON: What was the free offer? Was it an expensive item?
ROOSEVELT: The free offer was a one-week’s supply of a natural energy vitamin supplement I sold on one of my sites at http://www.naturallyfirst.com. It was valued at around £6.95 (approximately .50US.)
KARON: Ahhh! So as long as the free offer holds value to the reader, it need not be extremely expensive? That’s good to know. Now, how did you tweak the offer to perform better for you?
ROOSEVELT: I decided to change two aspects of the offer. I added several up sell items, and I narrowed the gap between the free offer and the first product offer. So, for example, the week’s supply of vitamins was free, the first product up sell was just a few pounds more, the second product was just a few pounds above that, and the last offer was a “bundle” with a substantial discount off the cost of all products.
KARON: So rather like what the mobile phone companies do, right? They always tell you “You can add voicemail for only .00 more, and you can add caller ID for just .50 more” and so on?
ROOSEVELT: Quite right!
KARON: Now you are using this method and approaching other publications, aren’t you? How do you get your offer to the right people?
ROOSEVELT: Yes, I do approach others with the offer and it works well. I generally contact the magazine or newspaper’s Promotions Manager with a free offer. (Normally, they simply love the word free so it gets their attention.) I suggest that the publication could have the first quarter of the ad to talk about the free offer. The rest of the copy and space will be taken up with my images and up sell copy. To expedite the process and make sure that the offer and information will sell well, I provide the publication with my own copy and images. (Obviously, the copy is the critical element.) I also insist on seeing a proof before publication.
I suggest they include a “splash” on the cover announcing the free reader offer, and include it in the table of contents along with the page number. Keep in mind that the offer should appear to be an editorial, not an advertisement.
KARON: Sounds wonderful! Can you give us some data on the results you’ve achieved?
ROOSEVELT: Certainly. On a fairly recent offer I included in New Woman [British magazine with a circulation between 370,000-400,000] I used a free report from my Astrology First site at http://www.astrology-first.com. The free profile was valued at £5.95 (approx. .50US). The free offers returned totaled around 9,500, and the up sells totaled about 5,200. You can view a sample offer (which Karon wrote the copy for, by the way) by clicking this link: http://www.ktamarketing.com/images/NewWomanPDF.pdf
KARON: How fantastic! That is over a 50% return. How wonderful for you! (And thank you for the mention .)
ROOSEVELT: Yes, quite! And this return is typical. Most offers – whether for Naturally First products or Astrology First products – pull equally well.
KARON: So with the investment of some time to prepare an offer and contact newspapers or magazines, and a little creative work to develop strong copy that presents your offer well, you can receive a free, full-page advertisement in major publications.
Very innovative, Roosevelt! I thank you so much for sharing this technique with us.
ROOSEVELT: You are most welcome, Karon. All the best! Goodbye from rainy London : )
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine! join-businessessentials@lyris1.listenvoy.com