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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 


 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 


 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 


 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 


 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 


 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 


Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 


Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 

 

Creating Sales Letter Lists That Make Your Customer’s Drool
Author: Karon Thackston

You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:

• THE most important (and most overlooked) aspect of copywriting
• The 4 personalities of your customer and how to get each to respond to your copy
• 21 words that make your headline POP!
• The 7 steps for turning features into sales generating benefits
• How to add emotional triggers that increase the desire to buy
• Why some testimonials can actually HURT your sales (I hope you aren't doing this!)
• The 9 secrets to turning ordinary "sales copy" into a powerful "solution" your customer has to have
• Why your USP could actually be killing your brand

But how do you create an effective list that draws customers in? What are the keys to turning a list of nuts and bolts into a menu of enticing delights your customer has to have? Hold on tight, I’m about to tell you!

Take a look at the list above. What do you notice? What things do the listed items have in common?

1. An effective list must provide a benefit – not a feature, but a benefit. It answers the question “What’s in it for me?”

2. An effective list must “tease” the reader. Notice that one item above says “The 4 personalities of your customer and how to get each to respond to your copy.” That teases the reader. It doesn’t tell them what the 4 types are, but lets them know that the product or service will tell them.

3. An effective list uses “power words.” Power words are those words and phrases that people are prone to respond to. These include things like specific numbers (“21 words that make your headline POP”), “how to” statements (“How to add emotional triggers that increase the desire to buy”) and “secrets” (“The 9 secrets to turning ordinary “sales copy” into a powerful “solution” your customer has to have”).

4. An effective list uses lots of adjectives. Don’t just state “The secrets of 12 mentors”, instead say “The inside, life-changing secrets of 12 mentors.”

Let’s do one together. We’ll use the example of a widely-known book. See if you can guess what book it is.

You’ll get:

• 10 time tested, proven guidelines for personal and business success.
• The one investment that can multiply your wealth by 100 fold almost immediately.
• Little known advice that guarantees your future – eternally.
• The inside, life-changing secrets of 12 mentors – learn from their victories and failures!

Can you guess what book it is? It’s The Bible! Using the list method, we’ve been able to pull out some of the benefits of The Bible, and format them in such a way that they get their point across in words most average people relate to.

As you can see, including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer, and use the 4-step process outlined above. You’ll be knockin’ ‘em dead in no time!

FINALLY! The 1st copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy AND gives you the LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com








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Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at businessessentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com.

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