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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 

 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 

 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 

 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 

 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 

 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 
 

To Make Your Copy Sell - Make A Personal Connection
Author: Karon Thackston

by Karon Thackston ? 2001
http://www.ktamarketing.com

Copywriting is, in it¡¯s most basic form, a salesman. You aren¡¯t there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But one thing in particular that gets overlooked very often is the personal connection. This element is vital in creating copy that sells.

During an ¡°in person¡± sales process, a personal connection develops between you and the customer. This link is extremely important in being able to close the sale. Being able to create that same bond through your copy makes all the difference in the world.

There are several tricks of the trade that pros use when writing copy that needs to strike a chord. The most common - and the most neglected by amateurs - is speaking directly to one person.

When you begin to write your copy, think of one customer at a time. In person, you normally wouldn¡¯t speak to hundreds of clients at once. You would usually speak one-on-one. Relay that in your copy.

Rather than writing, ¡°Everyone will benefit from this new, improved cellular phone because¡¦¡± think of writing ¡°You will benefit from this new, improved cellular phone because¡¦¡± By speaking to one customer rather than a group, the message is personalized and becomes a bit more friendly.

A tactic I like to use is visualizing a client. I continually think of this one person as I begin to write. By targeting my advertising message and language to that individual, I am able to write more of a ¡°letter¡± than an advertisement. I am also able to make the copy personal on an individual level.

Let me offer you a few other tips that will help in making a connection with your clients:

1. Use ¡°you or your¡± instead of ¡°we or us¡±.

2. Include personal examples rather than general examples. If writing to hair stylists, include examples specific to them.

3. Know your target audience very well. This is the only way you will be able to communicate with them on a personal level.

4. Write using the language of your target audience. Include industry buzz words and jargon when appropriate.

Customers will feel an attraction to copy that reaches out specifically to them. In a world where most advertisers are speaking to the masses, be sure to give yours an advantage by speaking personally to those you wish to do business with.








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Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at BusinessEssentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com

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