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Rick Saldan is an excellent inspirational speaker who tailored the seminar to the needs of the individual students being instructed. This office thanks the Mayors Office of Information Services for having such a vendor.

 

Timothy K. Lynch

Office of Fleet Management

City of Philadelphia

 

 

Rick has a magical approach that provides a clear and concise message specifically designed to the needs of his audience. Rick will provide all the motivational magic you will ever need, propelling your organization to the next level of greater success.

 

Thomas Mulhern

Frontier Communications

 

 

Rick Saldan is a compelling and absorbing motivational speaker and magician.  I have been to five of his Motivational Magic presentations and it is amazing how he keeps our college audiences on the edge of their seats. A highly entertaining performer with great comedy flair. Rich content to increase students' productivity, peak performance and motivation. If you need an outstanding motivational speaker for colleges, Rick is definitely one of the world's greatest speakers and magicians!


Dr. Rob Gilbert, Sport Psychologist,

Montclair State University

 

 

Rick Saldan has the wit, wisdom and sorcery of a wizard. He has a dynamic personality, and all will enjoy his captivating stories, comedy and magic!

Dennis Slaughter
Credit Suisse First Boston

 

 

Rick Saldan delivers a first-class show! A pro in every sense of the word. Funny, unique, entertaining and polished.

Brian Letscher, Actor

Hawaii Five-O, NCIS, Cold Case, Law & Order and The Mentalist.

 

 

Rick Saldan is a wonderful combination of master magician, comic improviser and first class speaker. The audience loved his program, which was music to our ears. If you love celebrity motivational speakers such as Tom Hopkins, Dale Carnegie and Zig Ziglar, then you'll love Rick!

Dottie Burman, President
Burtley Productions, Inc.

 

Rick Saldan is an incredibly talented performer and motivational speaker with great insight. He shares many powerful motivational messages that will enhance your life for the better!

Jack Murray, President
Dream Illusions

 

Rick is one of the best inspirational speakers on the scene today. Funny, fun loving and highly energetic. If you want to make your next event into an extraordinary one, then invite professional speaker  Rick Saldan and his amazing  Motivational Magic.

 

Andres Lara, President

Inspiration Times Magazine

 
 

E-Newsletter Layout: Add White Space to Improve Readability
Author: Richard Cunningham

White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader.

It’s tempting to pack a business e-newsletter tight with content. After all, goes the rationale, the piece appears more substantial, more authoritative.

However, in the audio book, “Sound Advice on Publishing E-Newsletters,” author Michael Katz says that laying out text in big, chunky paragraphs creates an obstacle to effective communications.

Katz relates a recent experience with newsletters written by a professional services company. “What they had in place was actually pretty good – professional design, good content – and yet something was wrong.” The newsletters were difficult to read because the great content was too dense.

Katz sites three important reasons for inserting frequent paragraph breaks to increase white space.

First, it’s hard to read on screen. “By breaking up newsletter paragraphs into little pieces, you make it easier for your readers to get through the material.

Second, people like to skim. “Studies of online habits,” says Katz, “show that people jump around. Shorter paragraphs help readers pick out things of interest to them.”

Third, white space makes the text feel more conversational. “Think about the way dialogue in a book is laid out on a printed page. Lots of short, one or two sentence paragraphs. When your e-newsletter writing uses this same approach, it has a much more personal rhythm to it.”

Michael Katz offers advice on how to create, write, and publish e-newsletters each week in the free audio-newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92






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Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

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